Creative Strategy · Visual Production · Brand Storytelling
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As a young creative with over five years of experience, I’ve naturally grown into a multidisciplinary storyteller working across art direction, visuals, films, and campaigns, mostly within retail and e-commerce. My journey began in Assam, where I was born and raised, eventually leading me to study Mass Communication and Video Production at St. Anthony’s, Shillong. Since childhood, I have been deeply drawn to photography, film, and creative fashion—realms that allow me to live in a different world. Along the way, I’ve worn many creative hats—from Creative Director to Designer and Advertising Specialist—working with brands like Myntra and Citykart. These experiences have shaped my intuitive, hands-on way of working. I’m drawn to creating work that not only makes me proud but also sparks that “wow” feeling in others.
A strategic initiative to transition creative operations toward an AI-integrated model. This project established a comprehensive framework for AI imagery that prioritizes technical accuracy, garment integrity, and sophisticated art direction, delivering studio-quality assets with a focus on operational scalability.
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A "luxury-to-mass" winter campaign bridging global aesthetics with high-volume social storytelling.
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From immersive storefront window displays and dynamic auto-hood branding to 3D-effect hoardings, these works transform traditional advertising into an experiential journey.
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The "Fashion Bawal Poore Saal" campaign is built on the philosophy that "bawal" (impact) doesn't take a break just because the temperature rises; it simply gets hotter. For this summer edition, we are stripping away the "fancy" filters and leaning into a Raw, Editorial Street-Vibe that captures the relentless energy of kids and youngsters who own the streets regardless of the sun. The narrative is simple: while the world slows down in the heat, our audience ramps up the chaos, turning sweaty, sun-scorched days into a high-fashion statement.
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“Dilon Ka Tyohar” is more than a tagline; it is our brand’s heartbeat. It stems from a simple truth: while clothes are draped over the body, they are always chosen by the heart. In this campaign, we redefine the act of shopping. It is no longer a transaction; it is the "First Celebration"—the joyous, expectant prelude to the festivities. We position our marketing designs as the threshold where the festival begins, and our films as the mirror reflecting a family’s shared dreams.
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In 2021, I took on my first major production—a high-energy summer campaign built entirely on a foundation of DIY grit and creative problem-solving. With a modest budget of 5 Lacs, I transformed a green-screen studio into a vibrant, sun-soaked world.
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An intimate journey through street photography that revealed the beauty of ordinary moments and deeper human connection.
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